Looking at your email performance figures is one thing, but knowing if those numbers are good or not is another.

This article is to give you a general indication of what constitutes good email performance for the various types of emails you can send with GuestJoy.

Pre-stay emails

Reservation confirmation emails

The average open rate for all GuestJoy properties is 83%.

The average click rate for all GuestJoy properties is 17%.

Upsell emails

The average open rate for all GuestJoy properties is 77%.

The average click rate for all GuestJoy properties is 26%.

Post-stay emails

Feedback & feedback reminder emails

The average open rate for all GuestJoy properties is 62%.

The average click rate for all GuestJoy properties is 41%.

Reliable figures for other email types are not possible, due to the varied purposes those emails can be used for.

Now that you have an indication of what constitutes a "good" open rate, you might be wondering what you can do to improve your figures.

In that case, check out our article containing tips on how to do so:

`

Did this answer your question?