The Overview page gives you an idea about how many reservations you have, how usable they are, and the languages your guests speak.


Guests reservations chart

View your reservations daily, weekly, or monthly using the chart.

The yellow represents the total number of reservations GuestJoy has; the green represents the reservations which have a usable email address

Reservation stats

We also show some overall statistics about your reservations:

The important statistic here is the percentage of reservations with a valid email address.

In the majority of cases, you will never have 100% of reservations with a valid email address. There are a few reasons for this, including:

  • Group bookings, where you rarely have emails for each guest

  • Corporate bookings where the guest's email address isn't included

  • Duplicate email addresses. GuestJoy detects duplicate bookings, or at least bookings which have the same details. We apply careful logic to ensure that only one email is ever sent!

Why this figure is so important

This is literally the number of guests you can reach. The lower this percentage is, the less effective GuestJoy will be for your property!

So what is a good number and a bad number?

We're happy if this number is higher than 70%. Between 50% to 70%, we recommend taking action to improve. If your figure is less than 50%, we need to take some serious action!

What you can do to help improve this figure

The most actionable thing you can do to improve the number of reservations with emails is to collect email addresses at check-in. That way, at least you can still send guests your during- and post-stay emails.

Sometimes it's just the way it is

We have some properties where perhaps the majority of their guests are corporates, or groups, so the percentage remains low. Other hotels might see the percentage fluctuate throughout the year, depending if guests are travelling for leisure or not.

Every hotel is a little bit different. If you have any questions, please don't hesitate to reach out.

Demographic breakdown

This chart shows you the languages spoken by your guests.

This chart is useful to see if there are any prominent languages your guests speak. If there is a language that represents 10-15% of reservations, we recommend activating that language in GuestJoy (if it's one that is supported).

See this article for information about activating a new language, and advice on doing so.

Keep in mind that if you contact a guest in their language, they will likely reply in that language, which could prove challenging if you don't have any staff who speak that language!

Of course, certain language speakers might not need their language. For example, German speakers typically have decent English abilities; so if you'd rather not go through the hassle of providing all the translations, you can probably get away with it.

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