You can have emails scheduled to send to your guests at all parts of their experience with you; prior to their arrival, during their stay, and after their departure (depending on the modules you use).
Let's have a quick look at the various types of emails that can be sent at each stage.
Replace the tired, boring confirmation email that your PMS sends with GuestJoy's version. This email is designed to be sent as soon as the reservation is received, and including upsell content is optional by changing the email template you use.
Boost RevPAR by offering your guests room upgrades, services, add-ons, and more. There are many attractive templates to choose from based on your preferences. Guests will see the right offers for them based on the segmentation rules that you apply.
As the name suggests, information emails will contain vital information for guests prior to their arrival. A good example of this is having an email sent out with the COVID-19 measures in place at your property to inform and reassure your guests.
Have your guests submit their check-in information prior to their arrival. This ensures a faster, safer arrival for your guest, and saves your front desk staff valuable time.
The idea behind the during-stay feedback email is to ask the guest if everything is going well with their stay so far. If so - great! If not - it means you have an opportunity to potentially fix any problems the guest might be having, while they are still at your property. If you can do so, it makes for a fantastic guest experience.
During-stay information emails can be very useful. For example, you might want to create an email which is sent to a guest on the evening of their arrival date, welcoming them and asking what their plans for dinner were - at which point, you can introduce them to your in-house restaurant!
We even have customers who removed the in-room guest compendium due to COVID-19, and replaced it with a digital version thanks to GuestJoy.
Same as pre-stay upsell emails, however your focus might be different, because the guest is already at the property, meaning, for example, that they don't need to know about things like early check-in!
Thank the guest for choosing your property. Invite them to come back. And most importantly, ask them to rate their satisfaction with their stay. This provides you with valuable feedback, as well as boosting the number of reviews on the platform of your choice (the default is TripAdvisor), and in time, improve your ranking.
People are busy. People get a lot of emails. People might see your first feedback email, and decide to act on it later, but then forget. The feedback reminder email is a great way to capture that extra feedback and those reviews that you might not otherwise get! The email is usually sent one week later, and only when the guest has not already rated their stay.
A common use for the information post-stay email is to invite guests to book again - directly - and let them save on their booking with a discount code.