Shows you the performance of your offers and the Concierge.
This table shows you the performance your Concierge by month.
Sent: The number of emails sent in the month. The percentage shown represents the percentage of reservations in that month which had an email address.
Concierge visits: The number of guests who visited the Concierge (i.e. not the total number of visits).
Orders: The number of orders guests placed during the month.
Orders with price: The number of orders guests placed during the month which had a price (as it's possible to have orders that have no cost).
Revenue: Gross upsell revenue for the month, in your activated currency.
Offer view statistics table
This table shows you all of your Concierge offers and room upgrades, and the number of views / number of orders for each per month.
How is this information useful?
These statistics can help you determine the appeal of an offer to your guests.
Low or 0 views: The offer is probably not attractive to your guest. This might be due to the offer name, image, or price. Or it simply might mean that it's something your guests have no interest in, and you might want to consider removing it.
High views, low or zero orders: The offer is definitely something in which the guest is interested, because they are viewing it often. However, they aren't ordering. This usually indicates that the guest isn't getting enough information to convince them to order.
For example, a guest sees a room upgrade, and the price looks good. But when they open the offer, your description text only reads something basic, like "Upgrade to a superior suite for only 25€ per night".
You haven't done enough to sell the guest on it. Your description should include all the benefits of the experience. For example:
"For only 25€ per night, you can treat yourself to an upgrade to our Superior suites. You'll enjoy a more spacious room with heavenly king-sized bed, a beautiful view of the city courtesy of the room being on a higher floor, and high quality bath products."
High views, some orders: Some of your guests are convinced that the offer was worth it - but why not more of them? This usually indicates that many of your guests are sensitive to the price that has to be paid. Consider using the discount price tool for a period of time to see if this increases the number of orders placed.
High views, matching high orders: Congrats! This is exactly the type of thing that your guest loves to enhance their stay with you. More like this one, please!
Allows you to visualise your gross upsell revenue performance daily, weekly, or monthly.
Order statistics chart
This chart breaks down your orders by category over the last 28 days. Most properties will have one or two categories that represent the majority of upsell revenue.
The Concierge tab provides you with several charts to measure the activities that have occurred over time.
Concierge visits chart
This chart shows you the total number of visits to your Concierge either daily, weekly, or monthly.
Offer view statistics
This chart shows the number of guests who clicked at least one offer compared to the total offer views either daily, weekly, or monthly.
More green means more guests are viewing multiple offers when they visit the Concierge (this is good!).
Less green means that fewer guests are viewing more than one offer (this is not so good - guests aren't browsing the Concierge so much).
No green at all would suggest for every visit to the Concierge by a guest, they only view one offer (not likely).
This chart shows you the number of orders placed per day, week, or month.
Concierge performance chart
This chart shows the percentage of your guests who visit the Concierge and subsequently order something, compared to the average for all GuestJoy hotels. It also shows you the percentage of guests who scrolled the Concierge page (potentially indicating they look at the content as opposed to just immediately closing the page). The data can be viewed daily, weekly, or monthly.